Bally’s Interactive, a branch of Bally’s Corporation, has signed an agreement of five years with sports betting provider Sportradar. Sports betting, free-to-play, DFS platforms to iGaming by the omnichannel provider is operated by Bally’s Interactive, a division of Bally’s Corporation. The deal will see Sportradar granting Bally much-needed access to several services. The list includes betting services before the match, content solutions portfolio to the live betting services. The expansion plans by Bally’s will see the incorporation of the data portfolio paving the way for achieving leadership status in the sports betting markets of North America. The managing director for US Betting at Sportradar, Neale Deeley, quipped the company’s take on the association between the two honchos. He stated how Sportradar is elated to pair up with Bally’s Interactive.
Sportradar is confident of the expansion plans of Bally’s Interactive. He briefly mentioned the vision and the dynamics involved where deliverance is the prime goal. The company is deeply rooted in its commitment to innovation, providing a never-before-like sports betting experience to the customers. One that is high on engagement quotient and positively effectual at the same time. Iowa saw the launch of Bally Bet, the beta version of the mobile sportsbook of Bally’s the last month. This is an upgrade from the initial launch of the mobile sportsbook back in May in Colorado. 2021 will see Bally Bet being launched in multiple markets, while 2022 will see the subsequent roll-outs in phases. The Senior Vice President for Strategy and Interactive at Bally’s Corporation, Adi Dhandhania, expressed the excitement of working with Sportradar. The company is thrilled to be able to witness the expansion of the sports betting capabilities online.
The company mentioned the collaboration and how it is beneficial given it provides complete access to the comprehensive list of betting data. This move will further enhance the product and content offerings. The plan includes working on strategies for executing both interactive gaming expansion to online sports betting.